Market research

Understand the nature, intensity, and characteristics of competition in the industry or sector, city, and or operating environment

Assessment of the current customers' profile and identification of viable market segments for the new venture

Scanning of the market to identify potential opportunities as well as threats to predict risk factors and appropriate response

Assessment of the markets current supply and demand levels, as well as new emergent needs and or unmet needs

Analysis of the overall industry and market conditions, trends, characteristics, key players, SWOT, PESTEL, and other factors

Continuous assessment of the environment to identify changes in the market, industry, competition, and overall economy